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Custom Illustrations & Pricing: How to tell Your Brand story


Your brand is unique, and your visuals should be too.


That’s where bespoke brand illustrations come in! Whether you’re looking to add personality to your website, create eye-catching social media graphics, or develop custom patterns for packaging, illustrations help bring your brand story to life in a way that feels fresh, engaging, and completely you.


But what kind of custom illustrations are available? And what is the price? In this blog post you will find the answer to these questions.


illustration of a mermaid holding a microphone with the text Let's get real and illustrations of rebellion, protest and feminism


What Kind of custom Illustrations Are Available?


I offer a range of illustration styles to suit different needs and budgets:


  • Icon Illustrations: Simple, stylish icons perfect for websites, apps, or print materials to enhance branding and usability.


  • Spot Illustrations: Small but mighty! These versatile visuals add charm and detail across your brand assets.


  • Brand Patterns: Custom patterns created from illustrations that can be used in packaging, backgrounds, or marketing materials.


  • Medium-Detailed Illustrations: Balanced visuals that help with storytelling and reinforce your brand’s personality.


  • Hero Illustrations: Impactful, highly detailed centrepiece visuals for websites, campaigns, or marketing materials.


  • Infographics: Engaging designs that simplify complex information and make your data more memorable.


  • Custom Typography Illustrations: Hand-drawn lettering turned into unique fonts to give your brand an original edge.


  • Social Media Assets: Tailored illustrations for posts, stories, and campaigns designed to boost engagement.


  • Editorial Illustrations: The perfect addition to blogs, articles, or publications to enhance storytelling and readability.


  • Character Illustrations: Playful, professional, or quirky—custom characters that embody your brand’s story and personality.


  • Custom Map Illustrations: Beautiful, detailed maps that highlight locations in a way that aligns with your brand’s style and identity.



custom illustrated map highlighting local landmarks and places of interest in a fun, colourful way


what is the price of custom illustrations?


The final cost of the illustration service is tailored to fit the specific needs of each project and depends on the complexity, scope and detail of the illustrations required, but here’s a rough guide:


  • Icons & Spot Illustrations: From £125 per illustration


  • Brand Patterns: From £350 per pattern


  • Medium-Detailed Illustrations: From £400 per illustration


  • Hero Illustrations: From £750 per piece


  • Infographics & Editorial Illustrations: From £450 per piece


  • Custom Typography Illustrations: From £500 per design


  • Social Media Asset Bundles: From £350


  • Character Illustrations: From £450 per character


  • Custom Map Illustrations: From £650 per map



Each enquiry is unique, and I’ll work with you to create a custom package tailored to your brand’s needs. Let’s chat about your vision, and I’ll provide a bespoke quote just for you.



Ready to Add Personality to Your Brand?



Illustrations are a powerful way to make your brand stand out and connect with your audience. Whether you need a few icons or a full suite of visuals, I’m here to help! Have a look at my Brand Illustration service to get more information on what it's like to work with me, what is included and how to get started!


Get in touch, and let’s bring your brand to life with beautiful, one-of-a-kind illustrations.



photo of Emmelie Coulson, illustrator, standing in front of a colourful desk

Hi! I'm Emmelie, a brand designer and illustrator with a bold, daring and colourful style!


I love working with female entrepreneurs who want a brand look that is memorable, personality packed and fun!


Get to know me better, or check out my website for more information on how we can work together and create some awesome designs!


 

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