When you started your small business you most likely didn’t invest in a full brand identity, you either invested in just a logo or DIY-ed your branding. This is completely normal and often the right decision.
At this early stage your business is still developing, and you are too. Trying to figure out your services, your ideal clients and who you are now that you are a business owner.
But there comes a time where you’ve figured this out, you nailed your offering and know who your target audience is. The question is: Is your brand identity helping you or hindering your business growth?
If you’re still using the visuals from the start of your business journey, the answer is most likely that it is holding you back. The confidence with which you speak about your offerings, your pricing and maybe even some other visual elements that you invested in (like brand photography) don’t match your look.
Are potential customers not getting in touch because you look ‘cheap’ and they are looking for an expert? Do they not get in touch because they expected your prices to be lower, based on your brand look?
Is it time to invest in a full brand identity?
In this blog post I will take you through the elements of a full brand identity compared to just a logo design.
A full brand identity vs just a logo design
When you invest in just a logo design you are missing out on the benefits of what great branding can do for your business. When your logo design is finished you might feel happy but that happiness can quickly disappear when you realise that:
Limited brand representation: having only a logo design will limit the depth of how your brand is perceived. It’s unlikely that your logo will effectively communicate your brand values, personality and USPs.
Lack of consistency: having only a logo will make it very difficult to stay consistent. This makes it hard for brand recognition and will weaken your brand credibility.
Reduced emotional impact: with only a logo it will be very hard (dare I say impossible) to create an emotional connection with your customers. It just won’t resonate deeply with your audience, creating the connection you desire.
So you are ready to leave the thought of investing in just a logo behind and are ready to invest in a full bold brand identity to lift your business to new heights.
Design a bold brand identity
The main difference between a full brand identity and a full logo design from a designers point of view is the thought that goes into designing both.
The information needed to create just a logo are the business name and maybe one or two elements the business owner wants to include. From there the designer can come up with numerous ways to display the business name. It will be effective to show what your business is called and might even show which industry you work in.
The information needed to create a full brand identity goes much deeper and further than just the business name. When we work together on your brand identity, I will send you an extensive questionnaire. I do this to capture the essence of your business, to understand your brand story and to know who you are wanting to impress with your amazing branding.
All of a sudden your logo design feels very superficial. There is hardly any connection with you, your business or your audience that you can include in that. And that’s why your business needs much more than that.
With any of my branding packages you will get a number of visuals, ranging from logo design, logo alternatives, colour palettes, font suites, graphics and brand illustrations.
All the elements of a full brand identity will allow you to tell your brand story
They will elevate your business from just a logo to a brand that people will want to connect with.
The benefits of a full brand identity design
You’ve read about the disadvantages of just a logo design. So the opposites will be the benefits for having a full brand identity designed.
Emotional connection
One of the main benefits I believe a full brand identity design has is that it creates a strong emotional connection with not only your customers but also with you. Now that you’ve received your joyful, bold and creative branding, you are aligned to your business again. This is because we looked deeper than just your business name.
There is a link between your personality and your colour palette. Looking at colour psychology and how to use that to your advantage.
Your vision of where you want your business to go has been turned into vibrant illustrations. And the emotions you want your audience to feel are shining through in your fonts.
You are in charge of how your audience perceives your business and by answering my questions and working together, I’ll turn your knowledge into bold and colourful visuals that make you stand out as the expert in your field.
Effortless consistency
The difficulty of being consistent when all you have to go on is a logo will no longer be an issue. Now you have all the elements to make consistent marketing an easy feat. Not only will it be easier, it will actually save you time and money.
Looking consistent is such an important part of running a successful business. Having guidelines for your colours, typography, graphics and illustrations makes creating a cohesive look across different platforms and marketing materials effortless.
The benefits of having a consistent brand look are immense. A couple of these are:
Building brand recognition
Establishing trust and credibility
Creating an emotional connection
Supports brand differentiation
Improves brand perceptions
Encourages customer engagement and loyalty
Look ‘professional’
Your great brand look will make you look more ‘professional’ - I write the word professional in inverted commas as I don’t believe professionalism has a specific look.
What I mean by looking more professional is that your business is perceived to be more established. To be trustworthy and for you to be an expert in your field.
People will look at your business and know you are worth the investment. They no longer feel there is a disconnect between your brand look and your price point.
And customers are happy to spend more money because your branding makes you look like the specialist you are.
Conclusion: Bold Branding vs logo design
If you’ve been relying solely on a logo design (or DIY-design) for your business, it’s time to consider the vast benefits of investing in a full brand identity. While a logo is a great starting point, it’s only the tip of the iceberg when it comes to creating a memorable and impactful brand presence.
A comprehensive brand identity goes beyond visuals; it tells your brand story, resonates with your audience on an emotional level and establishes a consistent and professional image for your business.
By investing in a bold, high energy and vibrant brand identity, you can elevate your business to new heights and position yourself as an expert in your industry.
Ready to transform your business with a joyful and personal brand identity? Let’s collaborate to design a brand that truly reflects who you are and resonates with your audience. Explore my branding packages and schedule a call today to chat about your colourful journey towards a more impactful and consistent brand look.
Together we’ll create a brand identity that builds trust, strengthens relationships, and sets you apart from the competition.
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